Lule Demmissie

Lule Demmissie is responsible for the strategy, development & management of Ally Invest, the digital brokerage and wealth management arm of Ally Financial. Lule has a passion for investor behavior, agile product development and an appreciation of design thinking in shaping user-centric experiences. Lule joins Ally from TD Ameritrade, where sheled the development and the launch of financial guidance services, tools and products for long-term oriented retail investors. She is committed to cultivating a culture with diverse perspectives and talents and was the recipient of TD Ameritrade’s 2015 Impact Award. She is a regular contributor to various blogs on topics related to goal planning and behavioral insights that can help drive strong financial choices among retail investors.

    All Sessions by: Lule Demmissie

    • 10:25 – 11:00 a.m.

      What Does the Retail Investor Want (to Know)?

      2023-11-08 Moderator: Professor Yesha Yadav, CNBC Tech reporter   Speakers: Lule Demmissie, Chief Executive Officer (U.S.) & Board Member, eToro U.S. Stephen Sikes, Chief Operating